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Cover Girl Is A Consumer Favorite

Clinique ranks second in new survey of cosmetic brands.

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By: TOM BRANNA

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In a new beauty survey conducted by Market Force Information, Boulder, CO, Procter & Gamble’s Cover Girl topped the list of consumers’ favorite cosmetics brands. The survey examined which cosmetic brands are most popular among consumers and why, as well as their favorite places to shop for cosmetics. It was conducted last month among Market Force’s network of 300,000 independent mystery shoppers and merchandisers. More than 5,000 consumers responded, according to Market For...

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